Modish Wardrobe (MW) and the lovely people behind its media trade event invited Tattler for a sneak (okay maybe not so sneaky) preview of its 2009 collection in the lush, serene surroundings of Oosh, a quaint alfresco dining restaurant and bar set in the midst of nature’s greenery and some rather nifty water landscapes.
23rd July was the day after my old man’s birthday. It was also one of the sunnier days since I can’t remember when. Yet as our photographer, Kevin, and I sat in the shade of the Media area’s tent while being served delectable finger food, iced water and any drink we cared to order, I could scarcely feel the scorching heat just inches away from me. Granted, it was hardly a snowstorm but it was surely cool enough for my high standards. I blame it on the ingenious water landscaping.
As the founders of MW – who are also sisters – answered my queries most patiently and obligingly along the runway set right next to a generous pool space, I found them both to be impossibly charming and approachable. If up to this point of the article you have yet to click on the MW link, good for you! Keep reading because I am about to introduce MW proper. In the founders’ own words, Modish Wardrobe is, in a nutshell, a wardrobe concierge. My take on that is, MW takes care of, and assists you in all your wardrobe needs. The following pictures will speak the gazillion words for the online women’s clothing site on my behalf:
While the satiny material really isn’t for everyone or anyone without a perfect figure, some timeless styles are both gorgeous and flattering. The jewel tones go well with our Asian colouring and will be perfect for a dressy evening out. Here at Tattler we pick the top looks for you:
more photos, and an exclusive reader discount after the jump!
- see the rest of their collection here.
As a bonus to belt-tightening fashionistas, their price range is actually pretty affordable and quite frankly speaking, more worth your while (and hard-earned money) compared to the mass-produced merchandise of the typical boutique in Singapore. While their main target market segment is the “busy, modern, sophisticated working woman”, all of us could do with the chic and elegance MW has to offer.
For those of you who aren’t all that chummy with the internet shopping experience (though now is really the time to start), you can now drop by Public @ Loft 16A Haji Lane between 1300 – 2000 Sundays to Thursdays and 1300 – 2100 Fridays & Saturdays thanks to a booming online business. Be warned however, Public @ Loft only stocks a limited selection of MW’s fantabulous collection so be sure to check out their website to keep up to speed with not only their clothes selection, but also other upcoming fashion events or even radical additions to their wardrobe such as (dare you think it?) menswear!
Lastly, the gracious folk at MW are giving a storewide discount to all customers who enter the following coupon code in the promotional discount box that appears when you click on “Show Cart”, before you checkout.
coupon code: TattlerMag10
This discount will be valid from now till end of August 2009 so hurry! Mod-ify your wardrobe with the wardrobe concierge now!
Me and the 2 founders of MW!
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