tattler magazine

oooh.

now don’t get me wrong, I don’t go to any dodgy sites.

I chanced upon this attention-grabbing header while browsing new york magazine online.

what was the product being advertised?

the latest Maybelline vibrating mascara.

a pat on the back of the people behind the advertising/marketing campaign.

whatever happened to “Maybe she’s born with it. Maybe it’s Maybelline.”

here’s the plug:

The latest “buzz” on the beauty scene is vibrating mascara. Now, lash know-it-all Maybelline is introducing Pulse Perfection Vibrating Mascara, so you can check out the technology without breaking the bank. The patented vibrating brush coats evenly, separates precisely and sculpts perfectly for a new level of lash definition from root to tip.

personally, i LOVE maybelline mascaras. cheap and good for those lush lush lashes.